Tag Archives: social media

Why and How to Monitor Social Medias

19 Mar


If your brand doesn’t own a Facebook or Twitter account; it doesn’t mean it is not active on Social Medias. Fans, customers, competitors and specialists are talking about you every day.

In order to manage your e-reputation, you need to know and understand what people are saying about you. This means to monitor not only journalist who have their articles posted online but also blogs, Facebook, Twitter, LinkedIn and others. Lire la suite


The Use of Twitter by Political Parties

13 Mar

Early October last year, Maclean’s was crowning Quebec as the most corrupt province in Canada. Numerous scandals had stained the Belle Province’s reputation in the past decades. Corruption and lack of transparency were amongst the allegations made against it.

In an effort to connect with the Quebecers, political parties – who are usually late comers – have started blogging, tweeting and facebooking. It is now well know that Social Medias are a powerful promotional tool and Barack Obama’s success story might have inspired many politicians to start using Web 2.0 to promote themselves or their party. Lire la suite

Case Study: Nespresso… One Step Too Far?

4 Mar

How far should a company go to save its reputation? Is your answer different considering the assault was online? To help your thinking, here’s a story:

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CRM: Business’ e-Reputation Management Tool

18 Fév

Online reputation management can be tricky for a brand. And with Google’s new policy, it can also be fatal. In an erawhere more and more people browse on Internet as part of their consumer decision journey, online reputation matters.

The easiest – not cheapest – way to manage a reputation online is to manage the customers offline. Lire la suite

5 Easy Steps to Good Online Presence

2 Fév

You now know you have to be online. You also know what not to do. But do you know how to be online efficiently?

Not yet? Read the following.

Step 1 – Field seeking

Being on social networks is a timely investment. Because it is so important and strategic, you need a plan. In other words, you need to know what you’re looking for on the Internet. A community? A job? Finding old friends? Professional connections? Most communities have a defined purpose: music lovers, professionals, friends, and so on. Knowing what you want will help you choose the right network. Maybe you want all of the above. Great! But make sure you separate the content you publish. As I said my previous post, not everything is online appropriate content. Lire la suite

Social Medias: Appropriate For Any Kind of Information?

25 Jan

What are you saying?

Last week, Sylvain Gauthier, Vice-President at CROP, was telling us it’s easier to get information when asking questions over the Web. Most of my colleagues agreed: they would answer just about any poll question on Internet. Especially if the subject was a sensitive matter. That got me thinking: just how well do we manage our information display on Social Medias?

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Online Presence For Young Professionals: To Be Or Not To Be?

19 Jan

Young marketing or communication professionals NEED an online presence for two reasons. First, Social Media skills are in demand. Second, it is a great place to see and be seen. However, creating oneself a profile on a Social Media Network isn’t enough. Being online requires a strategy, an action plan. Everything you put in the cyber space is like words: once they’re out, you can get them back in. Lire la suite