Archive by Author

Why and How to Monitor Social Medias

19 Mar

Why?

If your brand doesn’t own a Facebook or Twitter account; it doesn’t mean it is not active on Social Medias. Fans, customers, competitors and specialists are talking about you every day.

In order to manage your e-reputation, you need to know and understand what people are saying about you. This means to monitor not only journalist who have their articles posted online but also blogs, Facebook, Twitter, LinkedIn and others. Lire la suite

Publicités

The Use of Twitter by Political Parties

13 Mar

Early October last year, Maclean’s was crowning Quebec as the most corrupt province in Canada. Numerous scandals had stained the Belle Province’s reputation in the past decades. Corruption and lack of transparency were amongst the allegations made against it.

In an effort to connect with the Quebecers, political parties – who are usually late comers – have started blogging, tweeting and facebooking. It is now well know that Social Medias are a powerful promotional tool and Barack Obama’s success story might have inspired many politicians to start using Web 2.0 to promote themselves or their party. Lire la suite

Case Study: Nespresso… One Step Too Far?

4 Mar

How far should a company go to save its reputation? Is your answer different considering the assault was online? To help your thinking, here’s a story:

Lire la suite

Branded Entertainment: From Sponsors to Creators

25 Fév

“Never better served than by oneself.” Mark those words. They are the new mantra of branded entertainment.

From Sponsors

Businesses have long been sponsors of events they thought fitted their brand’s vision. But that made them entirely tributary to the other brand’s reputation and actions. Brand managers would rather have complete control over their brand’s reputation and its environment. And at Me, Myself and Internet, we’re all about managing e-reputation. Lire la suite

CRM: Business’ e-Reputation Management Tool

18 Fév

Online reputation management can be tricky for a brand. And with Google’s new policy, it can also be fatal. In an erawhere more and more people browse on Internet as part of their consumer decision journey, online reputation matters.

The easiest – not cheapest – way to manage a reputation online is to manage the customers offline. Lire la suite

Big Brother: les entreprises qui vous « googlent »

11 Fév

Vous protégez votre cyberréputation? Excellent. La majorité des experts vous dirons que c’est aujourd’hui indispensable. Jérôme Coutard, président et fondateur de Filteris, affirme que les entreprises n’hésitent pas à « googler » les candidats avant de les embaucher. Qui plus est, si le moteur de recherche fournit des renseignements gênants à leur égard, l’employeur pourrait refuser de les recruter… Lire la suite

Envahissez le cyberespace!

4 Fév

L’e-réputation se compose de plusieurs éléments dont vos coordonnées, vos photos, mais aussi des commentaires que vous avez laissés sur des blogues et ce que les autres disent de vous.

L’arrivée du système PageRank de Google permet d’ordonnancer les résultats selon la popularité des sites. Cela signifie que si vous êtes très actif sur l’Internet (et les médias sociaux en particulier), votre contenu risque d’apparaître dans le haut de la liste des résultats. Inversement, si votre présence web est limitée, c’est ce que l’on dit de vous qui s’affichera d’emblée. Vous voyez où je veux en venir? Lire la suite